User Psychology Mapping
Map user psychology and behaviour patterns at every stage of the user journey using Reforge's PSYCH framework. We systematically analyse user motivations, anxieties, and triggers to design interventions that drive engagement, habit formation, and retention.
Key Benefits
PSYCH framework-based mapping of user motivations, anxieties, and triggers (see Reforge's guide)
Visual journey and psychology mapping using Whimsical
Data-driven analysis of user behaviour with Metabase, Amplitude, and Google Analytics
Actionable strategies to address user anxieties and unlock progress
Continuous experimentation and monitoring of psychological triggers
Insights that inform product roadmap and feature prioritisation
Strategic recommendations balancing user needs and business goals
Tools & Technologies
Whimsical
Metabase
Amplitude
Google Analytics
Airtable
Expertise & Experience
Companies I've Worked With
Available Locations
Available for fractional work and in-person consultations